Caldwell Consulting LLC · Designed to spec.

You describe it. I design it. You ship it.

Custom training programs and AI applications, built to your specification — not pulled off a shelf. Home of TrainingStack™ and VoteWiseIQ™.

The craft is the conversation.

The most valuable thing I do for clients isn't designing the training. It isn't building the app. It's the conversation that happens before either one — the one where a client describes what they want, and I help them name it precisely enough that we can actually build it.

That's been the craft for 25 years. I started in instructional design and have spent more than two decades translating subject-matter experts' vision into training programs that perform. Hundreds of stakeholders, one consistent practice: listen carefully, design with intent, deliver to spec.

Today, I'm extending that same practice into custom AI application design. Whether the deliverable is a training program or an AI app, the job is the same: turn what you envision into something you can ship and stand behind.

Listen carefully. Design with intent. Deliver to spec.

One consistent practice across nine industries and 25+ years.

Insurance Healthcare Banking Telecommunications Retail Internet Cloud Utilities High Tech

One house. Two studios.

Caldwell Consulting LLC is a design studio that translates client vision into shipped work — two studios under one signature.

AI Design Studio

Custom AI applications

AI applications built to client specification across any industry. The design discipline transfers to anyone who needs an AI tool built to their specifications, not pulled off a shelf — with shipped products in learning and the political space, and additional apps in development for business development and productivity.

Instructional Design Studio

Training designed to spec

Instructional design, eLearning, instructor-led training, and video production for organizations that need training programs designed to spec. 25+ years across insurance, healthcare, banking, telecommunications, retail, internet, cloud, utilities, and high tech.

Shipped work.

Two products, live today — proof that the practice ships.

TrainingStack™

Your AI Instructional Designer

Turns content into full courses, organized as learning objects and built around real instructional design pedagogy — the AI Design Studio's first product.

Visit TrainingStack.design

VoteWiseIQ™

AI for the political space

A nonpartisan civic-technology platform for tracking federal and state legislation — the AI Design Studio's first app outside of learning.

Visit VoteWiseIQ.com

Working on something you can describe?

If you can describe the outcome but need a partner to design and build it, I'd love to hear about it.

paula@paulascaldwell.com

Or connect on LinkedIn.